5 Tips for Layout

Whether you are laying out an advertisement, brochure, or magazine article, the key to grabbing the reader’s attention is designing a stunning layout that pulls them in. While layout software can be helpful in designing the final piece, knowing the tips and tricks of great composition is a must if you want the reader to be engaged and instersted.

Below are  our favourite five helpful tips that our team consider when doing a layout:

1. Engage the Reader – Take a look at your favorite magazine cover. You will notice that the picture on the cover not only highlights the headlines found inside, but it draws your attention. In most cases, they look straight at the camera (and the reader), and lean toward the headlines. Don’t settle for boring images; choose ones that engage the reader and make them interested enough to take notice of the page. Grab the reader attention right away!

2. Guide the Reader’s Eye-Avoid images that point the reader away from the type – this is not engaging. Instead, use illustrations to draw the reader into the text. One trick is to position the illustration on the left-hand side of the page (with the image pointing inward), to draw the eye toward the right. This is an especially good tactic for postcards and web articles.

3. Find the Natural Focal Point-Every image features a natural focal point that draws the eye into the picture. It is vital that you do not cover this focal point with headlines, teasers or other forms of text.  Let the image do its job.

4. Balance the Composition-One of the most difficult composition skills to acquire is learning how to balance the piece. Type and image should never overpower the text, but rather, balance it. One way to do this is to center photos so that headlines run along the bottom, and the text runs along on the sides. This gives the piece a well-balanced look and an engaging feel. Another is to make the text and the images the same width.

5. Go For a More Asymmetrical Design BE BOLD!-When trying to balance text and image, many inexperienced designers make the mistake of laying out a more symmetrical design. While this may seem more natural, it can appear dull to the reader. Add more interest by adopting a more asymmetrical layout. Here’s how:
Use picture boxes to break up the grid
Don’t be afraid of white space
Crop pictures differently to give the page a more random look.

An eye-catching design uses everything together to draw the reader’s attention and create a piece of art that gets noticed. If you are new to page design, laying out your first few can seem like a daunting task. These tips were designed to help you begin your journey in design.  If you are looking for some help on your next project, let the MGS team help create a layout that will keep your readers engaged.  We have been designing page layouts for over 15years for many different media’s and industries.   Drop us a line at contact@mgsmarketing.ca and lets go over your next project!

Until next time…Stay creative.