Bristol Pro Contracting

How to Avoid Over Design

In today modern day and sleek and friendly designs, simplicity is often seen, but it’s a concept that is not easily explained. For some graphic designers, it’s second nature. For others, it involves much forethought. Today’s designers are trending toward more simple, clutter-free designs, as they return to simplicity.  Below are some examples of how the traditional theme of less is more is used:

Advertising: Not only can simple ads grab attention, but their short and to the point messages are also easier to comprehend. The concept of “less is more” is especially effective when writing ad copy.  Your audience has non stop messaging coming at them throughout the day.  Keep it simple and to the point.

Catalogs and Brochures: Catalogs and brochures are expected to be a vast source of information, yet readers appreciate when they are simplified, organized, and easy to read and comprehend. Simplicity is often its own reward since it encourages increased use.

Packaging: Like a poster, a package needs to attract the eye within seconds of its initial viewing. In recent years, shelves have been jammed with products whose designers have attempted to out-design one another. This gives simple package designs featuring primary colors, bold copy, white space, and clean design the ability to effectively break through the clutter.  (Print Tip: enhance your simple design with added features on your packaging like spot uv, foil and speciality papers, instead of trying to over design the next product.)

Identity: Not only do logos convey the personality of a company, but they also offer a memorable impression. Simple designs that incorporate a company’s complex ideas are the root of a logo’s power.

One of the perks of being a designer is the ability to develop a personality or character for a company or product. Simplicity means a return to basics.  Need help with your next design project?  We would be happy to help.  Send us an email at contact@mgsmarketing.ca and lets get working on your project.

Until next time…stay creative.