Marketing Process Gone Wrong?

Your excited, motivated and inspired..You’ve just created the the next best product that the world has ever seen. The heathy and beauty world will be blown away by your products ability to make you lose weight, look younger, increase your overall wellness and  all for the low price of $39.99.  You’ve created a sales page for your product, with a picture of the product and the words, “Feeling Great Again” But, the response…well, the silence is deafening. You scratch your head in wonder ” What Happened?”

What’s missing on your sales page is, well, a lot actually.  Writing sales copy is both an art and a science. Before you put your pen to paper or start tapping on the keyboard, you need to have a solid understanding regarding these three things:

  • What your product or service does, especially the benefits to the customer.
  • What sets your product or service apart from the competition?
  • Who your customer is, particularly what they want in life and how they spend their time.

Truly understanding these three things will make the rest of your job much simpler and help you as you navigate your way through the sales progression.

The Sales Progression: 

Every piece of sales copy has it’s role, regardless of the medium,  and has three phases:

  • Grabbers: get the undivided attention of your audience.
  • Description & Benefits: make them physically crave what your product or service can do.
  • Clinchers: get them falling all over themselves to make a purchase.

Within each of these phases, you want to maximize the impact of your words because people lose interest fast. We’ve gathered some tried and true formulas for making your words count. Let’s take a look.

Grabbers: Because shooting your prospects with a squirt gun isn’t always an option for getting their attention, try one of these:

  • Introducing _________!
  • Exclusive offer for ___________ members only
  • Free _____________!
  • Save up to ___________ %

 

Descriptions & Benefits: Here is where you make your prospects really fall in love with your product by telling them how amazing their lives will be if they buy it.

  • Poignant, memorable, your ticket to ___________
  • Grow your _____________
  • Boost your ____________
  • Take control of ___________

 

Clinchers: This phase is essentially where you want to include a call to action – tell your prospects exactly what you want them to do. More often than not, they’ll do it.

  • All this can be yours.
  • Want to save even more?
  • Here’s how to get started.
  • Why wait another day?

 

The Takeaway from this is that the key to moving your products off the shelves is using your understanding of your product and your customers to choose impactful words that will grab their interest and make them fall in love with your product.

Until next time…Stay creative.