Last time we dove into tips to create effective brochures and flyers. We talked about understanding your customer, creating a proper plan, using the correct imagery, selling your products, and using proper headlines. This week we continue our countdown with 5 more tips for effective brochures and flyers.
- Use benefit-oriented headlines inside your brochure, too. Once you’ve gotten the brochure recipient to open the brochure, the next thing they’ll do is skim the headlines inside the brochure. Use short and catchy headlines to hold their attention, and move them through the copy.
- Use bullet points to focus on the key features of your product or service. Consumers and business people alike are pressed for time and have many ads vying for their attention. This leads us to tend to skim quickly through copy. Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.
- Tell them what you want them to do after reading the copy. After you interest the reader in what you are offering, you have to take the next step: tell them what they need to do to acquire it. Don’t just assume they’ll look for your phone number and call or visit your website. Make the Call to Action easy to find.
- Give them a reason to act now If you don’t urge the reader to act now, and don’t give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. The customer will move on to the next thing that catches their attention and forget all about you. Some of the more common offers to get customers to buy now are special discounts that are only valid before a specific date, a free gift for purchases before a specific date, and rebates for purchase by a specific date. Others that don’t involve discounts or giveaways are reminders to buy now because the quantities are limited (if they really are), or because prices will be increasing, etc.
- Make it easy to respond. Be sure your business name, phone number and website url are easily found in the brochure. Add your social media links if you have someone who watches those regularly, too.
These 10 Tips should help you in the creation of your next brochure or flyer. Let the MGSmarketing.ca team help you to really focus on the key attributes that the everyday consumer is trained to look for. For more information on how our team can help you please feel free to contact us at firstname.lastname@example.org
Until next time…. stay creative