Since the application of Email Marketing, the Postcard tool sometimes gets ignored as a tool to get your message seen. Some folks aren’t sure exactly what it is or how to use it. That’s a shame, as Direct Mail Postcards are still a powerful tool in a marketer’s arsenal, even in this day and age with our blogs, tweets, and Instagram posts. So why use postcards in todays market? Are there benefits? Our team has compiled a few instances were a postcard can come in handy and provide a fresh outlook over the common email communications that we receive daily and fill up our mailboxes.
1.) In-correct email address.
There is a good chance you’re missing or have an incorrect email address for some of your customers and potential prospects. If you have their postal address, a postcard can be a great way to point these clients to a sign-up form, to join your email list, blog, or social media platforms. Don’t have a sign-up form on your site? MGS Marketing can help. Another great idea is to have a few generic postcards on hand for events like this. The MGS Print Team can help you create and print these customized postcards so you are ready to send them out when needed. Having these postcards in-stock is a great and convenient solution, and you can use them on a “as need” basis, even if only a single address bounces back from an email campaign. To get started or if you have any questions visit us at mgsmarekting.ca
2.) New customers.
It’s a typically not a great idea to use purchased lists for your email marketing as using such lists can have a direct impact on your ability to see your own email delivered. They’re are so many things that can go wrong, from outdated contacts or your email address being flagged as spam sender. But you can use purchased lists for sending out postcards and contacting potential new audiences without worrying that the postal service is going to suddenly stop delivering your mail. If you run a neighborhood business or a business that focuses on a certain city, postcards can also be a great way to reach out to people who have just moved to town. The postal service generally does not forward commercial mail when someone moves, so a new resident’s mailbox will likely be emptier than normal.
Some folks aren’t sure exactly how to implement postcards into their marketing plan so in our last post we highlighted a few great uses for postcards which included, connecting with in-correct email addresses and reaching potential new customers. A few other great applications for postcards would also include:
Connecting with those clients who don’t respond to your emails.
No matter how good of a job you do on your email marketing efforts, there are those who don’t bother to read what you’re sending them. We live in a busy time were information is coming at us very quickly and changing the way you communicate by sending this group a postcard is a nice way to get your message front & center and re-engage them with your company and its offerings.
You want to create a larger, integrated marketing campaign.
Email marketing is a great cost effective way to reach your existing and potential clients. The MGS PRINT team provides this service to many of our clients on a monthly basis, But it is not the end all, be all of an effective marketing plan. You can send a postcard out to email recipients to reinforce your message or to even announce that a special offer email is coming their way on this date. Combining these efforts along with a solid online presence in social media and the web will only increase your campaigns successfulness.
At the end of the day, the objective is to get your message seen, but a common mistake is that we only tend to focus on one type of media or outlet. In order to have success in your marketing you need to come up with a plan that incorporates a few different media’s/outlets to get your message front and center.
Until next time.. Stay Creative