What should you consider when creating a logo? Pt2

Welcome back to our final instalment on ” what to consider when creating a logo”.

Your logo, arguably is one of the most integral parts of your brand and creating the right logo that will withstand the test of time can be challenging. When designing a great logo there are many things to keep in mind such as fonts, colours, and how it will look when printed or viewed on different digital medias. With everything to consider of “what you need” I often try and think about what is not needed when designing a great logo and start to eliminate these things to help me zero in on needs. ( I reverse engineer the process).

Whether you are considering a word mark or symbol, or even a combination of both, you should stop to think which will connect with your target audience best. In the beginning stages of your business you have a targeted audience that you are trying to sell to and your logo is generally more geared to them as they are key individuals that will be purchasing your product or service(for now). So when creating your logo you should think about these individuals and where your logo will appear for them to see it. Will it be in printed ads ? Online? On T-shirts and cards? You need to make sure the message and meaning are clearly understood on all platforms that you are intending to utilize.

A properly planned logo design is the key to success. Determine what is the best way to connect the audience with the brand, and remember that just because it’s relevant doesn’t mean it’s best. Below are a few pointers and tips that could assist you along the way, during this design process.

1.Colours, what do they mean and can they help your logo, (ex, Red = Aggression).
2.Fonts selection – Is your business bold or fancy? Traditional or Tech ? Picking the right font that gets this message across will be key. PRO TIP. Stay away from generic Type faces. With millions of fonts out there, be original.
3. Do you require an image or symbol that helps tie your business name to what you do?
4. Do you require a landscape and portrait orientation of your logo?
5. Will you need guidelines, for when others will be using your logo in publications?
6. Try and Keep the design simple so its scalable and will work with different applications.
7. ALWAYS ensure your logo is designed in vector format, which will allow you freedom to make it as large or small as needed along the way without compromising the quality.
8. Get a few opinions and feedback. Positive or negative there is always something to be learned.
9. Keep it simple – use only 1 trick. Try not to get to intricate. There is longevity in simplicity.

By taking the time to consider the above points you can start to tailor your logo for it to meet the needs of the audience and the brand. This will help you stand above your competitors while saving you time and money in the end.

Until next time.