Creating an Effective Business Card part#1

In today’s digital age of networking and communication, you might think the paper business card is a lingering relic of an ancient era. While it’s true that we don’t use them functionally the same way we used to, they still serve as ambassadors for you and your business, and they’re an extension of your professional identity.

The MGSmarketing.ca team has come up with five helpful tips that will help you with creating an effective business card.

  1. Simplicity is key

    You want a to be pretty easy to use. Like most design, keeping it simple is better — don’t over-think the design. Keep your card clean and uncluttered by being thoughtful about what information you include, as well as how you include it.  Try to avoid doing tricky things with your phone number and address. You don’t want to make it difficult for people to find that information. The same applies to font color, sticking with simple colors like black or dark/medium grey’s is easy on the eyes.

  1. Treat your business card like a marketing tool

    We all know that the main purpose of business cards is contact information.  Things like your name, job title, and email address should always be present, but nowadays, when it’s super simple and fast to connect with someone on LinkedIn and other social networking sites, the information almost becomes not as an important part of a business card.  Instead, you should treat your business card like a marketing tool and first figure out:

  1. Use the back of the card as extra real estate

    In order to maximize your business card to its fullest potential, try using the back for supplemental branding or messaging. Simple tricks like putting photos, brand statements, and logos on the back, which can help make your card more memorable.

  1. Enlist professional help

    This seems like an obvious tip, but don’t overlook the importance of using professional designers, printers, and photography. Because a business card is part of your first impression, you don’t want to present something that’s confusing, poorly designed, or unprofessional. The card should reflect well on your business and also quickly convey who you are and what you value. Let the MGSmarketing.ca Team guide you in creating a card that are innovative yet professional.

  1. Avoid putting temporary messaging on the card

    Putting ad slogans, campaign taglines, and coupons on your business card might seem like a good idea because it’s additional brand messaging, but we highly cautions against it.  You really don’t want things that aren’t goingto be consistenton your business card. You want it to be a permanent statement because someone’s going to keep it for a long time.  Keep it simple, and clean with the basic items which include, contact information and logos.

Yes, business cards are a formality. However, a well-designed business card will communicate information clearly, lend credibility to you and your business, and make you memorable with the people you meet. They are more than just a means of conveying contact information. A well-crafted business card is a marketing tool that can be used in a purposeful way. It’s up to you to explore your purpose, goals, and then let the mgsmarkeing.ca team design accordingly.

 

Until next time…. stay creative