Creating an Effective Business Card part#1

In today’s digital age of networking and communication, you might think the paper business card is a lingering relic of an ancient era. While it’s true that we don’t use them functionally the same way we used to, they still serve as ambassadors for you and your business, and they’re an extension of your professional identity.

The MGSmarketing.ca team has come up with five helpful tips that will help you with creating an effective business card.

  1. Simplicity is key – You want a to be pretty easy to use. Like most design, keeping it simple is better — don’t over-think the design. Keep your card clean and uncluttered by being thoughtful about what information you include, as well as how you include it.  Try to avoid doing tricky things with your phone number and address. You don’t want to make it difficult for people to find that information. The same applies to font color, sticking with simple colors like black or dark/medium grey’s is easy on the eyes.
  1. Treat your business card like a marketing tool- We all know that the main purpose of business cards is contact information.  Things like your name, job title, and email address should always be present, but nowadays, when it’s super simple and fast to connect with someone on LinkedIn and other social networking sites, the information almost becomes not as an important part of a business card.  Instead, you should treat your business card like a marketing tool and first figure out:

What’s the purpose of using this, and how can I achieve these goals?

You might want to use your business card to make a good first impression or act as a conversation starter.  You can achieve this by using heavier or thicker paper stock, altering the orientation, colors and special inks, foils, die-cuts, and other treatments on the card.  Feel free to contact us at info@mgsmarketing.ca for a free sample book of all these various options that we offer.

Next time we discuss the next 3 tips to creating an effective business card.

Until next time…. stay creative