Last time we dove into tips to creating effective business cards. We talked about keeping you card simple and treating your card like a marketing tool.This week we continue our countdown with the final 3 tips for an effective business card.  So lets get to it!

  1. Use the back of the card as extra real estate. – In order to maximize your business card to its fullest potential, try using the back for supplemental branding or messaging. Simple tricks like putting photos, brand statements, and logos on the back, which can help make your card more memorable.
  1. Enlist professional help. – This seems like an obvious tip, but don’t overlook the importance of using professional designers, printers, and photography. Because a business card is part of your first impression, you don’t want to present something that’s confusing, poorly designed, or unprofessional. The card should reflect well on your business and also quickly convey who you are and what you value. Let the Team guide you in creating a card that are innovative yet professional.
  1. Avoid putting temporary messaging on the card. – Putting ad slogans, campaign taglines, and coupons on your business card might seem like a good idea because it’s additional brand messaging, but we highly cautions against it.  You really don’t want things that aren’t goingto be consistenton your business card. You want it to be a permanent statement because someone’s going to keep it for a long time.  Keep it simple, and clean with the basic items which include, contact information and logos.

Yes, business cards are a formality. However, a well-designed business card will communicate information clearly, lend credibility to you and your business, and make you memorable with the people you meet. They are more than just a means of conveying contact information. A well-crafted business card is a marketing tool that can be used in a purposeful way. It’s up to you to explore your purpose, goals, and then let the team design accordingly.

 Until next time…stay creative.