The Differences Between Brochures, Booklets & Catalogs

The Differences Between Brochures, Booklets & Catalogs: What is a Brochure? Are books and catalogs the same thing?  With most of these questions being asked every day, let’s have a look at how different marketing materials play an essential role in today’s business world. The most common question we get is how do these marketing products differ from one another?

A good way to identify the differences is by comparing their sizes and uses. Here are a few common differentiators:

Brochures: tend to typically be folded paper (such as a bi-fold, tri-fold, or one large flat sheet folded into panels). The most common sizes for brochures tends to be 8.5×11 and 8.5×14.  Brochures commonly provide a brief company overview, or a spotlight on one product or service.

Booklets: include multiple pages but typically have a narrow product focus. Booklets often provide in-depth information and details about a specific product or service. They usually feature many product photos and in-depth marketing information. The most common sizes for brochures tends to be 5.5 x 8.5 and 8.5×11.

Catalogs: usually have more pages and promote a larger variety of products, often including a complete list of products or services available, with minimal descriptions and product imagery. The most common sizes for brochures tends to be 8.5×11 and feature more pages then a booklet.

The above are just a guideline when it comes to trying to differentiate between these marketing materials, but is by no means set in stone.   When trying to create a unique marketing piece we have created all sorts of different shapes and sized for each of these marketing materials and have seen great success with client interaction and responsiveness.

If you need ideas on how to make a statement with your next marketing piece give us a call today. Our creative team would love to help!


Until Next time… Stay Creative.