Proof Read your Proof , its the most critical thing you could do! It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a checklist of items to add to perfecting your proofing strategy:
Proof the text. The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. By skipping this step, making changes to text later in the production process will only slow things down as it will could potentially require changes to the layout. Make sure that everything is perfect before moving on to the next step.
Proof the images. Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment so you can get a better idea of the true color of the piece. The last thing you need is a poor quality image that looks pixelated.
Proof the pages. Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds. Make sure that everything is exactly as you would like it to be, and that there are no extra spaces and alignment issues after the piece is cut to size.
The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run and will ensure the job is done correct the first time.
Until Next time…Stay Creative.