We have all seen postcards in the mail and depending on the size and design we are guilty of just putting them aside. Let your clients engage with your next mailer by using clever design and a folded postcard. This creative alternative to traditional brochures and postcards feature many of the same benefits of a popular brochure, but they are printed on heavier stock and are designed for easy mailing and help with customer interaction.
The uses for folded postcards are endless. Many of our customers have used them for warranty policies, service department information, to promote a new or updated website, introduce a customer loyalty program, and to advertise a new item or sale to name a few.
Some advantages of Folded Postcard are:
•The thicker paper has more substance when held in your hands which the end user will appreciate. ( It has a higher quality feeling)
• They allow for a tear-away coupon, calendar, events schedule, or industry tips to be easily separated and stored for further reference.
•With the use of a heavier stock, these postcards are ideal for including a perforated response card or coupon that can be used in store and/or dropped back in the mail.
• They can be used with a clip seal or glue dot that allows the customer to further engage and open to view the offer thats inside.
These simple techniques can help you track the response and feed back of your postcard campaign. With some further analysis an insight you are able to see what what works and what needs to be modified.
Folded postcards are available in a variety of sizes, paper stocks, colors, and finishes and have multiple uses for your business. Give us a call if you’d like help creating the perfect tri-fold postcard your customers will love!
Drop us a line at firstname.lastname@example.org and lets go over your next project!
Until next time…Stay creative.