What is Branding and Why all the Hype?
Your brand is your foundation – the platform on which all expressions of your business are based. Whether you’re just starting out or looking for a refresh to increase your brand value, we can apply our expertise to your current brand to analyze and audit.
A great logo is where it all begins, but definitely not where it ends! The foundation of your brand is your logo, but your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.Every brand has a story, but great brands find a voice that sets them apart from their competition and help shape their industry or category. We work closely with our clients to guide and nurture a look and feel that tells the story and develops a meaningful and memorable connection with consumers.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.
Branding helps tell everyone what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Do you find yourself stuck and in need of creative direction? Give us a call today.. we are here to help.
Until next time stay creative….